Builders Track
AI Agents and the Web: How Developers Can Build Smarter with Agent Experience (AX)
Get to the Core of Agent Experience (AX)
As AI agents start to interact with the web more like users, developers are rethinking how they build. This shift requires different decisions, about the way information is organized and how intent is made clear to machines. It’s not just about what gets rendered on screen. It’s about what agents can understand and act on.
What to Expect
This session will dive into AX principles, their drivers, and what applying them really looks like. You’ll walk away with a clearer sense of how AX works and where to start. Most importantly, you’ll know how to build with these principles in mind.
Who Should Attend?
- Developers of all levels
- Developers working on AI-driven interfaces
- Product-minded developers shaping experiences
- Architects building systems for agent interaction
- UX engineers focused on clarity and discoverability
What You’ll Learn
- What AX is and why it’s showing up in today’s workflows
- Core principles behind agent-optimized experiences
- How clarity and structure influence agent behavior
- Where tools like MCP help—and their limitations
About the Presenters

Sean Roberts
Principal Engineer

Zeno Rocha
Founder & CEO

Ron Bronson
previous head of Design at 18f